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Don’t Lose Your Brand Experience in the Holiday Rush
As we’ve said before, consistency is the most important factor in designing a brand experience that generates customer loyalty. The problem is that consistency is difficult to maintain during the...
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6 Ways to Train Seasonal Employees in Customer Service
Enlisting seasonal employees to keep up with the holiday workload is a necessity for many retail chains, but it can have a huge impact on your customer experience. All of your employees are...
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Measurable Ways to Improve Your Customer Service
Trying to improve customer service without collecting data on the success of your tactics is a wasted effort. Many ideas for customer service improvements sound great on paper, but turn out to be...
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Is Satisfied Enough? Learning from the Middle of the Pack
It’s a no-brainer that high customer satisfaction indicates a positive shopping experience, and dissatisfaction indicates a problematic experience, but what does it tell you about the shopping...
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3 Things Your Customers Mean by “I’m Just Browsing”
There’s no question that training your sales associates to engage your customers can boost sales and gain customer loyalty, but what do you do when your customers say they don’t want help? It’s...
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Customers Losing Interest? Reinvent Your Stores by Personalizing the Shopping...
You visit one of your brick and mortar stores to get the feel of the customer experience for yourself. Something seems off. You look around and see customers with glazed looks on their faces as they...
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3 Things Retailers Can Learn From Google Glass
With its unique appearance and futuristic capabilities, Google Glass has become the poster child for wearable technology and its potential to change the way retailers connect with their customers....
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5 Reasons Shoppers Still Choose Brick and Mortar
A recent study by AT Kearney concluded that although today’s customers spend almost 40% of their shopping time in channels other than brick-and-mortar, they still purchase the majority of their goods...
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Bang & Olufsen Embrace Showrooming With Innovative Product Displays
Less than a year ago, the very mention of showrooming brought with it a wave of anxiety and unease as retailers struggled to figure out what the future would hold. As some called it the beginning of...
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What Retailers Can Learn From Story’s Unique In-Store Strategy
With big shifts coming to retail, it’s not hard to find brands thinking outside the box in hopes of stumbling on a new idea consumers will find fresh and exciting. One such store attracting the...
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How Retailers Can Drive Growth With Experience-First Marketing
When was the last time you were truly blown away by your marketing achievements? If you’re still putting prospects and acquisitions at the top of your campaign, chances are you’re here in search of a...
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